How to Optimize Your OTA Listings on MakeMyTrip, Goibibo, and Booking.com.
Listing a hotel or resort on Online Travel Agencies (OTAs) isn’t just your responsibility to say, “We are active on all popular OTAs”. The real challenge starts after listing, mainly to generate revenue and more business. Crucial thing is to focus on optimizing your OTA listing on MakeMyTrip, GoIbibo, Booking.com, and varied other recognized online travel agencies. Well-strategic OTA management will surely help you in varied ways provide you with the best options to generate revenue and make your property a popular name.
When it comes to optimize your OTA listings, you need to pay attention on OTA management. Varied key factors play a crucial role in this domain like focusing on profile optimization, images, descriptions, pricing, and above all guest reviews.
The First Thing Is to Create a Strong Profile
The first thing to optimize your OTA listings is creating and setup a strong profile. This is the first step for well-planned OTA management. From correcting contact details to property type, and from amenities offered to location, a perfect profile setup will help you optimize the OTA listing well. Keep in mind that an incomplete profile will not only affect visibility, but also raise red flags for guests. You need to take time to categorize your property accurately.
Use of Realistic Images
For the optimization of OTA listing, you need to choose high-quality and realistic images, mainly that are noticed by guests. The best way is to call professional photographers to highlight the best rooms, common areas, and all other corners of the property. The bright and high-resolution images with natural lighting will leave a remarkable impression on guests. You need to upload at least 20-25 images by covering all angles to give a full view.
User-Friendly and Readable Descriptions
For the optimization of OTA listing, you need to pay attention on readable and user-friendly descriptions. A compelling description can make your listing prominent. The best way is to write genuinely and honestly. You can mention the type of rooms, room size, amenities, nearby attractions, and anything special about the property.
Dynamic Pricing
During the OTA listing, you need to mention the pricing that will help you reach target audience easily. You can use third-party software or OTA tools to adjust rates on the basis of peak season, demand, and local events.
Focus on Reviews
Positive and genuine reviews play a crucial role in building credibility. The best way is to request your guests to share their thoughts after staying. These reviews will help you reach target audience conveniently. You will be able to focus on other parts of OTA management by getting some positive reviews.